From Faster Than 20

In design, it's important to be clear on who your audience is. Personas are fictional characters used to represent your different audience segments.

When developing personas, it's useful to:

  • Give the persona a name and back story. Bonus if you give the persona a picture. I often start with a real person and fictionalize to make sure the person has color and meaning.
  • Identify the demographics
  • Identify the psychographics (interests, attitudes, opinions)

See Also