From Faster Than 20
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Be intentional, but hold it lightly. If you're not clear, up-front, and aligned about your intentions, it's difficult / impossible to assess success or failure.
"We tend to overvalue the things we can measure, and undervalue the things we cannot." —John Hayes, CEO of American Express
Be conscious of:
- Goodhart's law (the measure shifting from an indicator to the goal itself). Cobra effect is an example of what can happen.
- Hawthorne effect (when people know they're being measured, their behavior changes)